Our Story

Our Story - John & Jill Parham Our Story - John Parham


John Parham has been a motorcycle enthusiast for most of his life. He partnered with a friend in a parts and repair shop in the mid 70’s. J&P Cycles' history begins with John, together with his wife Jill, establishing the business in 1979.

Working together with a mechanic in a rented garage on the outskirts of Anamosa, they serviced and repaired bikes as well as selling parts. John & Jill spent their weekends attending swap meets, making purchases of the parts needed for the shop, then selling the parts they didn’t. With both still employed at full time jobs, life was a little hectic, but their efforts paid off as the business began to grow.

Our Story - J&P Cycles Fire Our Story - J&P Cycles First Catalog


In 1982, they moved J&P Cycles near downtown Anamosa. Soon after the move, John was laid off from his factory job and decided to put all of his energy into the motorcycle business. They were off to a good start until May of 1984, when the garage caught on fire. After nearly losing everything and underinsured, John & Jill persevered, renting another building, salvaging what they could and starting over.

Finally, in July of 1984, a permanent location was found. J&P Cycles relocated to the front half of a warehouse North of Anamosa just off Highway 151. The service and repair business was slowing, so John & Jill started passing out flyers at swap meets to sell more parts. The parts business was growing, and in 1987, they published the first J&P Catalog – 24 pages!

J&P Cycles Anamosa Iowa 1990 J&P Cycles Anamosa Iowa 2008


By 1990, J&P continued to grow, taking over the entire building, with over 30 team members and a catalog of almost 100 pages! This was an explosive growth period for us. J&P Cycles became part of J. Parham Enterprises, which also included J&P Promotions, Zacharia Advertising, and Nostalgic Toy Creations.

In the late 90’s with over 70 team members and steady growth, John and Jill began to sell the promotions events, retreating from the toy business and publishing fewer publications through Zacharia. The catalog and retail parts business took center stage. In 1998, we built a permanent store in Sturgis, SD for the Rally and Races. By the end of the 1990’s, with focus of the business narrowed to the parts and accessories, the building had doubled in size, the catalog was up to 692 pages and we now employed almost 100 people.

J&P Cycles Sturgis J&P Cycles Ormond Beach Florida


With over 250 J&P team members, our Harley Davidson catalog is over 1,000 pages, featuring over 40,000 parts and accessories. Our Metric Cruiser catalog stands at over 350 pages and features over 13,000 parts and accessories. The Vintage Catalog has grown to over 13,000 parts as well. Our newest catalog features Gold Wing parts and accessories and offers over 3,500 selections to choose from.

Today our headquarters in Iowa spans over 165,000 sq. ft. and is home to over 185 team members. We have also opened our second retail store and call center in Daytona Beach, FL which features a 15,000 sq. ft. showroom and 11,000 sq. ft. of office space. Over 65 Associates are currently employed at this state-of-the-art facility. Our Sturgis store has expanded to include a separate Metric Showroom on the property.