By 1990, J&P continued to grow, taking over the entire building, with over 30 team members and a catalog of almost 100 pages! This was an explosive growth period for us. J&P Cycles became part of J. Parham Enterprises, which also included J&P Promotions, Zacharia Advertising, and Nostalgic Toy Creations.
In the late 90’s with over 70 team members and steady growth, John and Jill began to sell the promotions events, retreating from the toy business and publishing fewer publications through Zacharia. The catalog and retail parts business took center stage. In 1998, we built a permanent store in Sturgis, SD for the Rally and Races. By the end of the 1990’s, with focus of the business narrowed to the parts and accessories, the building had doubled in size, the catalog was up to 692 pages and we now employed almost 100 people.